Rita Green is a dynamic leader at the intersection of hospitality, technology, and community advocacy. As Founder and Principal of Fig + Co. Group, she specializes in group placement and sales support for hotels, resorts, and event planners, helping hospitality businesses streamline operations and maximize profitability. She is also the Chief Visionary Officer and Founder of Geaux Fig Co., where she transforms the digital landscape for small and medium-sized businesses through cutting-edge design, automation, and tech solutions.
In 2022, Rita co-founded Geaux Rabbit alongside Yellow Rabbit PR & Marketing, creating a powerhouse that delivers comprehensive branding and marketing services to clients ready to make their mark. With over 20 years of experience in consumer and business hospitality, Rita has built a reputation for strategic innovation and digital transformation. Born in Biloxi, Mississippi, sharpened in New Orleans, and thriving in the Gulf Coast Region of the US, she has become a driving force in the region's hospitality and tech sectors.
Rita's career highlights include producing highly successful virtual conferences, designing logic-driven workflows, and developing high-performing websites and automation systems that boost engagement and efficiency. Her expertise spans business development, project management, and group acquisition, particularly within the tourism sector, where she has driven growth and elevated guest experience. She has collaborated with nonprofits, small businesses, and religious organizations to implement scalable systems that enhance operations and amplify community impact.
A firm believer that technology should empower people, not overwhelm them, Rita is passionate about bridging the gap between innovation and accessibility. She helps organizations embrace AI and automation to scale smarter and operate more efficiently. Rita studied Business and Psychology at the Universities of Southern Mississippi and New Orleans, with a certification in Restaurant Hospitality and Tourism from Florida Atlantic University. She combines her people-first leadership style with tech-forward strategies to drive meaningful results.
Rita's heart for service extends beyond business. She serves as Secretary of the Board for the Mississippi Center for Autism and Related Developmental Disabilities, as well as Secretary for Ms. Senior World Cares, the philanthropic 501(c)(3) arm of Ms. Senior World Pageant. She also serves as Chief Marketing Officer for Ms. Senior World, a global celebration of inspiring women. She is also a three-time Bestselling Author, with aspirations to contribute to the world of Children's and Young Adult literature.
Her dedication to excellence and community impact has earned her widespread recognition, including being featured on the cover of Gulf Coast Woman Magazine as a successful mompreneur, named one of Mississippi Business Journal's Top 50 Leading Businesswomen, recognized as a Ladies in Tech Rising Star Award recipient, honored as Gulf Coast Woman Magazine's 100 Successful Women to Know in both 2020 and 2023, and awarded the prestigious One Coast Top 10 Under 40 Business Award from the MS Gulf Coast Chamber of Commerce. She is also a recipient of the coveted Operator's Choice Award from the Motorcoach Association of South Carolina for her advocacy of Mississippi Gulf Coast tourism.
But beneath every business venture, every award, and every achievement lies Rita's true mission: to be a hero for children in harmful environments. Everything she builds is designed to solidify her success, so she can, in turn, help future generations. As a devoted wife and mother of four, Rita is committed to creating a legacy of hope, opportunity, and protection for kids who need someone to fight for them. Her work today is building the foundation for the impact she'll make tomorrow.
